This is a term that refers to the Somali or Pakistani shop owners in South Africa. This term started when these shop owners first arrived in South Africa and they referred to everyone as "My friend". The name was then subsequently given to them.
1. Child: Hi, my friend. How much are your sweets?
My friend: It's 2 bob for one sweet, my friend.
2. No one:
Pakistani shop owner: My friend I am not your friend, my friend.